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People are at the heart of everything we do. And it's our goal to bring health and wellness to others every day. That's why we provide therapeutic levels of the finest supplements available based on the expertise of our Medical Advisory Board and thousands of research studies.
You deserve to know exactly what you're putting into your body, where your supplements come from, and what they do. We're proud of the decisions we make, so we're clear about our process-and our challenges-so you can have absolute trust in us and our products.
Every body is different, so everything we do is designed to meet your individual needs that are essential to your health. From our personalized recommendations, to our preference for real, person-to-person relationships, we'll treat you like the unique human being you are.
Good is never good enough. We strive for the best. From our Medical Advisory Board providing science-backed solutions to the highest quality supplements that are easiest to absorb, it's our goal to help you feel your best.
We are a team of highly motivated people, driven by a passion to promote the health and well-being of our customers. We truly believe that doing the right thing, for the right reasons, is the only way to operate a business - and we put these values to work every day, in everything we do.
With 40 years of experience building companies from the start to a mature successful organization, Jason has been a founder of nine direct-to-consumer businesses in three countries. Persona was founded in July of 2016 with his co-founders of over 20 years, Tamara and Prem. Together with their passion around health and wellness, providing the highest quality ingredients and service, they have built a company based on deep research from their team of nutritionists under the direction of our Medical Advisory Board. Jason views that his most important responsibility as a leader is to focus on finding the right team members for the key roles surrounding our customer support and the operations to meet our commitments. As a founder and CEO, his ideas and implementations have earned him a reputation for being an inspirational leader and team builder. From the inception of Persona, Jason has always done business with a purpose and provides support for malnourished children through Vitamin Angel. He is a proud and devoted father/grandfather to five children and seven grandchildren.
Tamara Bernadot has over 30 years of experience working with doctors, retailers, and manufacturers in the health and wellness industry. Tamara began her career doing research and looking for alternative nutritional support for her family and her customers. She has served as the Chief Operating Officer of Custom Nutrition Services which developed personalized nutrition programs for Dr. Andrew Weil, The doctors at the Pritikin Longevity Center, and Dr. Barry Sears, the creator of the Zone diet. As a founder and Chief Nutrition Officer for Persona, Tamara leads our nutrition team working with our current staff of 7 nutritionists to compile the required research to support our Medical Advisory Board. Once the science has been validated, Tamara is responsible for building out the logic for our rules-based algorithm and oversees the team of formulators we work with to create our custom nutritional supplements. Tamara has personally visited all of our key manufactures facilities and confirms that all products we sell have been created in an FDA approved nutritional supplement manufacturing facility. Tamara, Jason and Prem, as co-founders, have worked together for over 20 years.
Prem Thudia has over 20 years of experience in IT and serves as the lead of all of our digital strategy and operations. Prem is a graduate of the University of Missouri, and has a secondary degree in technology from Osmania University. He is co-founder and Chief Technology Officer at Persona and has been key to both the creation and the development of our end-to-end technology solution. He is well-versed in eCommerce, web development, networking, and cyber security which allows him to administer technical development strategies providing a smooth experience for our customers and safety of our company wide information. Over the past 20 years, he has worked in tandem with Tamara and Jason building out technology that gives our customers a unique recommendation and our operations team the ability to provide superior customer support. His development work has enabled our algorithm to create an unlimited number of combinations based on the 45 base questions, which change depending upon our vitamin advisor takers answers. Through his leadership our technology team now includes programmers, database administration, UX/UI design as well as site testing and when needed, connecting to proven API platforms.
We've partnered with Vitamin Angels, a non profit that fights malnutrition
among moms and children around the world. For every order shipped, you
provide two children with vitamins for an entire year.